This page lists notable press coverage, announcements, and media references related to Nate Lorenzen and organizations he has founded or led.
Publicis Media Acquires Dysrupt
Adweek
Coverage of Publicis Groupe’s acquisition of Dysrupt, identifying Nate Lorenzen as founder and a senior leader within the agency. The article situates the acquisition within Publicis’ broader strategy and notes Dysrupt’s growth in performance marketing and paid media services.
Publicis Media US Acquires Digital Marketing Agency Dysrupt
Trade and industry coverage
Additional reporting across advertising trade publications referencing the acquisition, Dysrupt’s client base, and its performance-focused operating model.
LATAM E-Commerce Summit
Coverage and internal reporting referencing Lorenzen as a featured speaker on performance marketing and commerce advertising.
Overstock Vendor Summit
References to multiple speaking appearances focused on advertising performance and platform strategy.
Some early career accomplishments and platform-specific initiatives occurred within proprietary or internal environments and are not publicly documented. Where public coverage exists, it is listed above. Internal documentation is excluded from this page.
Meta Performance Innovation Series — First Interview
Meta
Lorenzen was the first interviewee featured in Meta’s Performance Innovation series, which highlighted practitioners advancing performance advertising strategy, measurement, and creative systems on the platform.
Performance Marketing World
Lorenzen has been featured and quoted in articles discussing:
For a full list of authored articles, see: