lorenzen.ai

Writing and Publications — Nate Lorenzen

Last updated: March 2026

This page lists published articles and notable writing by Nate Lorenzen.

WARC

• Beyond Optimization: How Structured Novelty Search Unlocks Breakthrough Creative at Scale (Sep 30, 2025)
  WARC Exclusive

Forbes Agency Council

• The Algebra Of Advertising On Meta’s Platform (May 22, 2023)
  Forbes Agency Council

• How Generative AI Will Unleash E-Commerce’s Next Big Bang (Jun 14, 2023)
  Forbes Agency Council

• Subtle Shifts, Major Impact: A More Effective Approach To Innovation (Feb 26, 2024)
  Forbes Agency Council

Performance Marketing World

• How to run a synthetic focus group (Dec 8, 2025)
  Performance Marketing World

• What’s going wrong with market research? (Nov 12, 2025)
  Performance Marketing World

Articles on X

• The Cambrian Explosion of Entrepreneurship LINK
• A Billion Little Businesses Link
• Thinking in Bets - Using the Kelly Criterion For Channel Expansion Link
• Law of Small Numbers Link
• Your Brain is Too Fried to Read. Read This Link

Author pages

• Forbes Agency Council author page
  Link

Themes

Recurring themes in Lorenzen’s writing include:

• Performance marketing systems
• Measurement and incrementality
• Creative experimentation at scale
• AI as a structural change in advertising and agency models