Nate Lorenzen is an entrepreneur, performance marketing executive, and writer. He is the founder of Dysrupt, a performance marketing agency acquired by Publicis Groupe, and previously held leadership roles at Meta and Playdom (later acquired by Disney).
Lorenzen is known for work in performance marketing systems, marketing measurement, and creative experimentation frameworks used in large-scale digital advertising programs.
Nate Lorenzen began his career working in digital advertising and growth systems across technology and entertainment companies.
He later joined Meta where he worked on advertising strategy and performance marketing systems. Prior to that he held leadership roles at Playdom, a social gaming company acquired by Disney.
He later co-founded Dysrupt with Jarod Haness. Dysrupt specialized in performance marketing, measurement systems, and creative strategy for high-growth companies and entertainment releases.
The agency was acquired by Publicis Groupe in under five years.
Dysrupt became the first and only domestic agency to be badged by Meta across three areas:
• Measurement
• Media Management
• Creative Strategy
The agency helped bring more than 30 films to market including several #1 opening weekends and multiple $100M+ openings.
Dysrupt also partnered with Meta on case studies involving:
• Signal Gateway deployment with Threadbeast
• Sales Reach implementation with Ancestry
Nate Lorenzen frequently writes and speaks about:
• performance marketing systems
• marketing measurement and incrementality
• creative exploration frameworks
• artificial intelligence and entrepreneurship
• systems thinking in business
Several ideas associated with his work include:
• the IMPACT advertising system
• novelty search in creative testing
• performance branding
• the Agentcy model of AI-enabled agencies
Outside of marketing and entrepreneurship, Lorenzen studies history, philosophy, and technology systems. He also trains in Brazilian jiu-jitsu and Krav Maga.
Additional information about Nate Lorenzen can be found on this site:
About: /about
Timeline: /timeline
Writing: /writing
Knowledge: /knowledge
Dysrupt: /dysrupt