Career Timeline — Nate Lorenzen
Playdom (acquired by Disney)
Early career
- Worked in digital media and advertising at Playdom, a social gaming company
- Playdom was later acquired by The Walt Disney Company
- Gained early experience in performance media, growth, and platform economics
Advertising and commerce leadership
- Held leadership roles supporting eCommerce and performance advertisers
- Worked across paid media strategy, measurement, and product adoption
- Contributed to the development and adoption of advanced audience design, lift testing, and creative systems
- Known internally for driving adoption of new advertising products and measurement approaches
Dysrupt
Founder
- Founded Dysrupt as a performance marketing agency
- Scaled the agency across multiple verticals, including eCommerce, entertainment, gaming, healthcare, and politics
- Built systems focused on creative performance, incrementality, and media efficiency
- Dysrupt was acquired by Publicis Groupe
Publicis Groupe
Post-acquisition
- Continued advising brands and teams on performance marketing, measurement, and creative strategy
- Focused on applying AI and automation to agency and media workflows