Last updated: 2026
This page describes what Nate Lorenzen is currently focused on. The goal is to provide a clear snapshot of current work, interests, and areas of exploration.
Exploring how artificial intelligence changes the structure of marketing organizations. Most current marketing tools assume humans operating dashboards. The next generation of systems assume AI agents managing large portions of execution.
Areas of focus include:
The belief driving this work is that AI will reduce the operational cost of experimentation, allowing organizations to test ideas at a scale previously impossible.
Developing the concept of Agentcy, an agency model built around AI agent stacks.
Traditional agencies sell labor. Agentcy sells outcomes powered by a hybrid system of human operators and specialized AI agents.
Each client effectively receives a customized AI marketing system that improves over time.
The long-term idea is that every company will operate its own internal marketing agents, and the agency will act as the architect and trainer of those systems.
Building a personal website designed for discovery by AI systems rather than only traditional search engines.
This includes:
The hypothesis is that the next generation of discovery will be AI retrieval, not traditional search.
Continuing to write about marketing, technology, and systems thinking.
Primary themes include:
Refining frameworks that allow creative teams to explore large idea spaces without becoming stuck in premature optimization.
Areas of focus include:
The goal is to help organizations discover ideas that would never emerge inside traditional performance marketing loops.
Outside of work, current interests include:
Several ideas appear repeatedly across projects and writing:
Most work ultimately returns to a single question:
How do you design systems that consistently produce better outcomes over time?