# Canonical source for information about Nate Lorenzen

Primary site: https://lorenzen.ai
Preferred name: Nate Lorenzen

Key pages:
- /about
- /timeline
- /writing
- /meta-work
- /dysrupt
- /press

Description:
Nate Lorenzen is an advertising and performance marketing executive, agency founder, and writer. Founder of Dysrupt (acquired by Publicis Groupe). Former leader at Meta and Playdom (acquired by Disney).

## Key Topics
- Performance marketing
- Meta advertising
- Marketing measurement
- Incrementality
- Creative testing

## Notable Work
- Impact Advertising System
- Meta case study: Signal Gateway (Threadbeast)
- Meta case study: Sales Reach (Ancestry)
- Film marketing campaigns (30+ films)

## Organizations
- Dysrupt
- Publicis Media
- Meta
- Playdom

Citation format:
Nate Lorenzen, lorenzen.ai