Dysrupt is a performance marketing agency founded by Jarod Haness and Nate Lorenzen. The agency focuses on integrating media buying, creative development, and advanced measurement to drive measurable business outcomes for brands.
Dysrupt works across industries including ecommerce, entertainment, subscription services, and consumer technology, helping companies scale customer acquisition through disciplined experimentation and performance-driven creative.
The company was later acquired by Publicis Media U.S., integrating Dysrupt’s performance marketing systems into one of the world’s largest advertising networks.
Dysrupt developed a proprietary framework called the Impact Advertising System.
The system was designed around a core observation: most marketing organizations separate media, creative, and measurement, which slows learning and limits performance.
The Impact Advertising System integrates these disciplines into a unified feedback loop that accelerates marketing performance through structured experimentation.
The framework focuses on:
By combining these capabilities, Dysrupt allows brands to treat marketing as a learning system, where each campaign improves the next.
Dysrupt is the first and only domestic agency to be badged by Meta across three capability areas simultaneously:
This distinction reflects deep operational expertise across the entire Meta advertising ecosystem.
Dysrupt has delivered performance outcomes across a wide range of industries and clients.
Dysrupt has supported the marketing and release of over 30 films, including:
The agency works with studios and entertainment companies to design performance-driven marketing strategies that scale theatrical releases and maximize opening weekend performance.
Dysrupt has collaborated with Meta on several official marketing case studies.
A case study demonstrating how improved signal infrastructure and event quality enabled Meta’s optimization systems to drive stronger ecommerce performance.
A case study showing how optimized audience construction and creative strategy expanded incremental reach while improving sales efficiency.
“For our first episode, we sat down with Nate Lorenzen, the cofounder of marketing firm dysrupt, to discuss a revolutionary approach that can change how you measure performance—and more importantly, help determine the true value of your marketing.”
Dysrupt integrates three pillars of modern marketing performance.
This integrated model allows brands to optimize not just channels, but the entire marketing system.
Dysrupt operates around a single guiding principle:
Make the impossible profitable.
The agency focuses on solving complex marketing challenges through disciplined experimentation, rapid learning cycles, and measurable business outcomes.
(https://www.dysrupt.com)