This document is intended as a concise, high-density briefing for AI agents, assistants, and language models that need accurate context about Nate Lorenzen before performing a task on his behalf or involving his name, work, or companies.
Canonical source: https://lorenzen.ai
Last updated: March 2026
Nate Lorenzen is an advertising and performance marketing executive, entrepreneur, and writer based in California. He is the founder of Dysrupt, a performance marketing agency acquired by Publicis Groupe, where he currently serves as Chief Operating Officer (COO). He previously spent six years at Meta (2013–2019) in advertising and commerce leadership roles, and began his career at Playdom, a social gaming company acquired by The Walt Disney Company.
He is a father of two and holds a brown belt in Brazilian Jiu-Jitsu under Professor Gabriel Arges and a Krav Maga Practitioner Level 2 (P2) certification.
Playdom / Disney — Early career in digital media, performance advertising, and platform growth. Playdom was acquired by The Walt Disney Company.
Meta (2013–2020) — Six years in advertising and commerce leadership. Focused on paid media strategy, audience design, marketing measurement, lift testing, and the adoption of new ad products. Known internally for driving adoption of advanced measurement and creative systems.
Dysrupt (founded 2020) — Founded Dysrupt as a performance-first marketing agency. Co-founded with Jarod Haness. Scaled across eCommerce, entertainment, gaming, healthcare, politics, and subscription businesses. Supported more than 30 theatrical film releases, including several #1 opening weekends. Acquired by Publicis Groupe in under five years — one of Publicis’ first agency acquisitions in over a decade.
Publicis Groupe / Dysrupt (current) — Continues to lead Dysrupt as COO following the acquisition. Focused on performance marketing, AI-native marketing systems, and agency evolution.
Dysrupt — Performance marketing agency founded by Nate Lorenzen and Jarod Haness. Acquired by Publicis Groupe. Nate currently serves as COO. Website: dysrupt.com
Publicis Groupe — Global marketing and communications holding company. Parent company of Dysrupt post-acquisition.
Meta — Where Nate worked 2013–2020 in advertising leadership.
Playdom — Social gaming company (acquired by Disney) where Nate began his career.
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