Last updated: March 2026
Nate Lorenzen is an advertising and performance marketing executive, agency founder, and writer. He founded Dysrupt, a performance marketing agency that was acquired by Publicis Groupe. His career includes senior roles at Meta and Playdom, the latter of which was acquired by Disney.
He is known for work in paid media systems, marketing measurement, creative strategy, and the application of AI to advertising and agency operations.
Lorenzen began his career in digital media and advertising at Playdom, a social gaming company that was acquired by The Walt Disney Company. He later joined Meta, where he worked across commerce and performance advertising initiatives during periods of rapid product and platform expansion.
Following his tenure at Meta, he founded Dysrupt, applying platform-side knowledge to agency-side execution with an emphasis on measurable performance and scalable creative systems.
Dysrupt was founded as a performance-first marketing agency serving clients across eCommerce, entertainment, gaming, healthcare, and politics. The agency focused on:
Dysrupt was acquired by Publicis Groupe, marking one of Publicis’ first agency acquisitions in over a decade.
Lorenzen has written on advertising, performance marketing, and AI for industry publications including WARC and Forbes Agency Council. His writing frequently addresses measurement, creative experimentation, and structural changes in advertising driven by automation and artificial intelligence.
He lives in California and is a father of two. His interests include literature, philosophy, theology, martial arts, and the long-term effects of technology on business and culture. He holds a brown belt in Brazilian Jiu-Jitsu under Professor Gabriel Arges and a Krav Maga Practitioner Level 2 (P2) certification.